This movement starts NOW.

Where is our subculture? What culturally defines our generation? What sets us apart? We have horribly mass produced clothing led by massive fashion houses with no concept of what real people can afford or want to wear. Where is our music? Bland chart successes that overtly manufacture to reach their maximum audience. What about political decisions made on behalf of us by the rich few who have  had to live off such limited means. Are we going to sit down quietly and swallow this mundanity which is offered to us? What are we waiting for? You need permission? I'm giving you permission, what do you want to do? Make a film? Form a fashion label? Write a play? Start your own business? Band? Movement? What is it, what moves you? Yeah we all need to pay our rent and feed ourselves but bigger than that we need to satisfy ourselves by creating. Creating something for us, a sound, look, image, brand, whatever?! The time is now and we have the freedom. We have the power of the Internet and more knowledge available than ever before. You are not alone, the current economic climate is dissatisfying more and more of us. We are all the result of beatniks, hippies, punks and ravers. A hundred different subcultures have gone before us and we can encapulate and exploit every one of them for inspirational means. I want to hear from you, are you a musician, designer, photographer, writer, actor, choreographer, singer, artist, visionary? Let's join together and coin this movement, lets support, write about, be inspired by and collaborate. Together we have the means to do this. What's your latest idea? Need a creative forum? To meet more artists like yourself?

Email our company at gogokimono@gmail.com

We don't just want you to 'like' what we are doing on Facebook, we want to hear about you and your projects! Act and create NOW.

Is it actually the end of the world?

Is actually the end of the world? With the ghastly cold weather continuing all over the county I’m pretty much wearing everything I own all at once in some desperate attempt to keep warm. Normally we wouldn’t go on using heating this long, so everyone is skint, The grey days put some kind of “let’s all baton down the hatches” mood over everyone, therefore I think a bit of 1940’s wartime styling is required. So when I’m treating myself but not wearing a woolly beret I’m rocking Victory Rolls. Seen on female propaganda of the era they are an easy and quick way of giving any look a more vintage vibe….. Hooray! Type them into youtube and there are a ton of tutorials and they seem to be randomly on trend with a number of current ‘celebrities’ styling out the trend. So let’s all roll with the times…. (Get it?)

Craft just got punk.

Right I think it’s time we all got our craft on, a new season is approaching however much the fucking rain and wind tries to ruin our day, I will not give up on the hope of lovely springtime outfits! I’m thinking homemade flower headbands, cute dresses made out of old curtains, jewellery that you’ve pieced together from random charity shop bits and can actually show off because you don’t have to wear ten jumpers on top of it! To kick start I’ve got some pictures of something that makes being inside on these dark days a little bit more enjoyable…… some framed pages out of a 1950’s mag, sounds shit, but adding artwork to you walls in this manner is such a cheap way of having a change. And our ethos here at Its Hideous is all about making the everyday and the dull, interesting and inspiring!  So whatever you want to frame, do it…. Whether it’s a collage of you and your mates, your favourite ad campaign out of vogue, or just a load of letters cut from a newspaper arranged into your current mantra then give it a shot! Might as well make the walls more exciting while we are stuck inside! D.I.Y doing it yourself just not just mean fixing shit around the house, it’s about doing it your way, with your rules, so whether that is knitting yourself a tea cosy, or deciding that you’re going to steer yourself in a new direction, then get punk and do it yourself!

As you can see my take on photography is rather punk haha...... off centre placement and shit lighting! a new camera will soon be in my clutches!

And the soundtrack to your craft.......

Visit from the North: By Alanna

Another day rummaging in charity shops, another day well spent. Found some lovely bits and bobs and a little bargain! Also, I got to spend the day with my cousin Laura, who has come down on a visit from Liverpool for a few weeks, so I wanted to show her around Brighton town and see what bargains we could get our hands on. Lovely all around! So after stopping off for a cup of tea and a caramel latte, we went and spent some savvy cash.


First up, a lovely selection of buttons for 50p a bag. You may think I'm mad, but you can never have too many buttons. I use them for card making, decorations, up-cycling old garments and obviously, replacing lost buttons on pretty much most of my wardrobe. Those fuchsia buttons are my absolute favourite.

 Here are just a few buttons and beads from Snoopers Paradise in the North Laines, Brighton.

 Next are these gorgeous tassel fringing, about 13mtrs worth for £5

 
I saw these a few weeks ago and I am so glad that they where still in the shop. It was just meant to be! These would look lovely on my dresser to embrace my costume jewellery, or hair pins and bands. I'm thinking of tying some old ribbon or lace around the stems, just because I can. £3 for the two.

Finally, this lovely Fake Fur Coat (sorry about the quality of the photo, my camera ran out of battery, rookie mistake, I know). And yes it's nearing spring now, and the need for a fur coat is a little obsolete for another six or seven months, but I couldn't resist. I've never managed to find a fur coat that I really like or that wasn't WAY to over priced. But all the credit for this wonderful find goes to Laura, who kindly passed it over to me, rather than stealing it for her self. Which I totally would have done.

Lastly, a song that I haven't been able to get out of my head since hearing it on the first season of GIRLS. It's not hugely relative to today's activities, but the key message is "I Love It" and so do we (I).

Cheers! Alanna.

superglue in a squat.

I am still scratching the superglue of my fingers but it is such a wonder product, is it not? Amazing for any craft project, but here is one bit of advice from me to you…. Wear gloves or use tweezers when using this stuff………..

Ok picture the scene I am in my mates empty flat, as she has had to move all her stuff out a couple of days earlier but she didn’t need to hand over the keys for a couple more days. So due to my currently nomadic housing situation I figured I would just stay, anyway it was just me a mattress and some of my clothes……………. CREEPY! However something good came of the evening, these fucking amazing sunglasses with are made with poundland gemstones an old pair of sunnies and a whole lot of superglue! So get crafting people it is still possible in the most desperate of situations, i mean i was practically squating!